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Diseno de Un Sistema de Consultoria de Mercadotecnia En Linea by Pedro Mario De La Garza Gorostieta (Paperback, 2012)

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Product Information

Esta investigacion tuvo como objetivo el diseno e implementacion de un sistema de consultoria en mercadotecnia para las empresas incubadas en el sistema ITESM y las empresas Pyme del pais. Se realizo en dos etapas; en la primera, se investigo cual era la necesidad de conocimiento en mercadotecnia que tenian estas empresas, la disposicion a recibir consultoria en linea y las caracteristicas que deberia tener la pagina web para poder satisfacer la necesidad de estos conocimientos y la forma de realizarlo en linea. Se escogio hacerlo de forma virtual ya que la mayoria de las empresas pueden tener acceso a Internet desde cualquier parte del pais, teniendo solamente conocimientos basicos de computacion. Se implemento el servicio, se invito a estas empresas a usarlo para posteriormente evaluar la percepcion de utilidad por parte de los empresarios para mejorar sus conocimientos en mercadotecnia, orientarse mejor a su mercado e incrementar su competitividad, asi como tambien se probo la disposicion de los empresarios a usar este sistema de forma virtual.

Product Identifiers

Publisher
Eae Editorial Academia Espanola
ISBN-13
9783848475919
eBay Product ID (ePID)
152317231

Product Key Features

Author
Pedro Mario De La Garza Gorostieta
Publication Name
Diseno De Un Sistema De Consultoria De Mercadotecnia EN Linea
Format
Paperback
Language
Spanish
Subject
Accounting
Publication Year
2012
Type
Textbook
Number of Pages
200 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
299g

Additional Product Features

Title_Author
Pedro Mario De La Garza Gorostieta

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Diseno de Un Sistema de Consultoria de Mercadotecnia En Linea by Pedro Mario De La Garza Gorostieta (Paperback, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

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The Hundred Years' War on Palestine: A History of Settler Colonial Conquest and Resistance by Rashid I. Khalidi (Paperback, 2020)

Save on Adult Learning & University

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The Red Book: Liber Novus by Carl Gustav Jung (English) Hardcover Book

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